Search Engine Optimisation (SEO) is the science of improving a website's rankings in search engines by improving a large number of aspects on and relating to the website. SEO is one of the most important things any online business can do to improve their business and to increase the amount of profit they can achieve through their online presence. The expansion of the internet, the advancement of computer technology and the pioneering work done by some of the major search engines over the last couple of decades has made SEO an incredibly important thing, not only for the health of the internet, but for your life too.
So how will it save your life? Here's how:
Business Life
Imagine your business is old and crumbly, you're losing money and your house is going to be repossessed. You have exhausted all your offline marketing techniques and need somewhere else to turn. Your website has been neglected until now so you turn to an SEO and after a few months you start to see your online sales pick up and you get better and better search engine rankings. Before you know it your online sales far outstrip your offline sales and you're looking for a new, bigger house.
Social Life
Now that social networking pages appear in search results it is possible to optimise for them too, to some extent. So SEO can help you have a better social life, more friends and at the very least, let you find people to follow on Twitter.
Life
With so many health fads out there it is hard to know whether to follow the lobster eyeballs diet trend or get on the 12 carrots a day detox. With legitimate health food companies domain authorities becoming naturally greater than that of their eager illegitimate cousins, those looking for help can increasingly trust the search results for 'morbid obesity health advice' more than ever before.
Sex Life
Find your sexual niche in record time with search engines who are ready to hear your fantasies and bring you the most appropriate (or not as the case may be) websites for you.
Financial Life
With website like MoneySavingExpert.com around, shooting to the top of many search results thanks to SEO you can find financial advice in your search engine results, saving you from taking that long trudge to grovel to your bank manager. (Also see 'Business Life' above.)
Political Life
While in the past the big parties had the financial power to dominate the marketing drives that come with election campaigns. Now search engine optimisation can bring your message to countless millions who would otherwise not have a chance to hear your message. The next PM needs to know the power of SEO.
Family Life
Find lost family members and find out what your kids are doing on Facebook with a quick flick of the search engine (unless they have their privacy settings sorted) thanks to more organic SEO results. Especially effective if you family surname is particularly unusual, less so if your name is Smith or Chan or Garcia.
0 comments:
Post a Comment